2022–2025

Freeda is a creative agency and digital media platform. Most of the work in this portfolio was created in collaboration with Lavazza (UK, Italy, and France). The partnership also included notable clients such as Wimbledon, Roland-Garros, Arsenal F.C., Disney, and Ascot Racecourse, among others.

Freeda Media

Social Media Marketing ★ Advertising ★ Motion Design ★ Illustration ★ Print Design

Instagram

Coffee Crews
2024

A series of short films dedicated to small coffee shops in London. Each episode focuses on a particular cafe, with the owners telling its story. This is a part of the Lavazza Coffee Society series.

I did all graphics in the videos, as well as some minor editing and the accompanying social media content.

Coffee Duos
2023

A series of short films, each featuring a pair of Londoners sharing a cup of coffee while talking about their lives and ambitions. This is a part of the Lavazza Coffee Society series.

I did all graphics in the videos, as well as some minor editing and the accompanying social media content.

A Modo Mio (AMM) campaign
2022

The campaign advertised Lavazza UK’s promotional offer, which allows new customers to purchase a coffee machine for £1 if they subscribe to a capsule delivery plan.

It utilizes Lavazza’s brand elements, such as the central capital A, smoke graphics, and signature colors, but adds a twist in the form of wordplay.

I created all graphics used in the campaign, as well as static and motion ads.

An example of OOH animated ad