2022–2025
Freeda is a creative agency and digital media platform. Most of the work in this portfolio was created in collaboration with Lavazza (UK, Italy, and France). The partnership also included notable clients such as Wimbledon, Roland-Garros, Arsenal F.C., Disney, and Ascot Racecourse, among others.
Freeda Media
Social Media Marketing ★ Advertising ★ Motion Design ★ Illustration ★ Print Design
Lavazza x Wimbledon
2023–2025
Yearly coverage of the Wimbledon tournament through the lens of Lavazza, its official coffee partner.
The campaign included social media assets, giveaways, promotional materials, etc. I was the primary designer behind the local content, which included the assets featured in the Lavazza UK campaign.
The goal was to create a visually striking yet cohesive aesthetic that merged Lavazza’s and Wimbledon’s signature brand elements. The social media content often utilized gamification and organic trends at the time.
Lavazza UK Wimbledon 2025 (IG reel)
Lavazza UK Wimbledon 2024 teaser video
Lavazza UK Wimbledon 2024 Coffee Roulette series (IG stories)
Lavazza x Roland-Garros
2024–2025
Yearly coverage of the Roland-Garros tournament through the lens of Lavazza, its official coffee supplier.
The campaign included social media assets, giveaways, promotional materials, etc. I was the primary designer behind the local content, which included the assets featured in the Lavazza France campaign.
The visual style used many of the official Roland-Garros guidelines adapted for the specific campaign. The social media content often utilized gamification and organic trends at the time.
Lavazza FR Roland-Garros 2024 teaser video
Lavazza FR Roland-Garros 2024 (IG reel)
Lavazza FR Roland-Garros Lead Generation campaign 2024
A Modo Mio (AMM) campaign
2022
The campaign advertised Lavazza UK’s promotional offer, which allows new customers to purchase a coffee machine for £1 if they subscribe to a capsule delivery plan.
It utilizes Lavazza’s brand elements, such as the central capital A, smoke graphics, and signature colors, but adds a twist in the form of wordplay.
I created all graphics used in the campaign, as well as static and motion ads.
An example of OOH animated ad
An example of Teads Flow Landscape ad
More digital ad examples in various formats
Billboard ad example
Print ad example
Various graphic assets
2022–2025
Lavazza UK Coffee Pattern series (IG post)
Lavazza UK Flagship store Spring 2025 menu promo (IG reel)
Lavazza & Arsenal F.C. Lead Generation campaign 2025
Lavazza & Ninja UK promo (IG reel)
Lavazza UK Flagship store Coffee Dilemma series (IG post)
Lavazza & Disneyland Paris Lead Generation campaign 2024
Lavazza & Saatchi Gallery Lead Generation campaign 2025
Lavazza & Ascot Racecourse 2023 (IG reel)
Ascot Racecourse 2023 tickets & promotional images
Coffee Crews
2024
A series of short films dedicated to small coffee shops in London. Each episode focuses on a particular cafe, with the owners telling its story. This is a part of the Lavazza Coffee Society series.
I did all graphics in the videos, as well as some minor editing and the accompanying social media content.
Coffee Duos
2023
A series of short films, each featuring a pair of Londoners sharing a cup of coffee while talking about their lives and ambitions. This is a part of the Lavazza Coffee Society series.
I did all graphics in the videos, as well as some minor editing and the accompanying social media content.
PROJECT MANAGEMENT ★ Giulia Calvi, Paola Sabogal, Stefano Tate, Francesca Tadini, Martina Milani
ART DIRECTION ★ Noemi Bruschi, Kris Tsai
CREATIVE STRATEGY & COPYWRITING ★ Sara Ciceri
FILMMAKING & VIDEO EDITING ★ Sanro Vera
SOCIAL MEDIA MARKETING ★ Julieta Paulina, Clara Mireau
PRODUCTION ★ Marta Mazur
